{"id":24028,"date":"2015-04-02T14:06:00","date_gmt":"2015-04-02T14:06:00","guid":{"rendered":"https:\/\/staging.kepner-tregoe.com\/strategic-thinking-is-a-journey-hbr-blog-response\/"},"modified":"2025-07-10T14:38:10","modified_gmt":"2025-07-10T14:38:10","slug":"strategic-thinking-is-a-journey-hbr-blog-response","status":"publish","type":"post","link":"https:\/\/staging.kepner-tregoe.com\/fr\/blogs\/strategic-thinking-is-a-journey-hbr-blog-response\/","title":{"rendered":"Strategic Thinking is a Journey – HBR Blog response"},"content":{"rendered":"

Author and strategist Roger Martin<\/a> published an article on the HBR Blog Network<\/a>. In \u201cDon’t Let Strategy Become Planning<\/a>,\u201d Mr. Martin explains howmany people he\u2019s worked with don\u2019t understand the difference between strategy, strategic planning and budgeting and that \u201cstrategy is a singular thing; there is one strategy for a given business\u201d. He then goes on to describe a story about a highly successful CEO that was shocked by how strategy could be developed in a day.<\/p>\n

It is with mixed emotions that I read Mr. Martin\u2019s excellent and thought provoking piece. Firstly, the joy! As someone who\u2019s been involved with strategic thinking for some 20 years, I agree that it\u2019s critical to get people to understand the difference between strategic choices and strategic plans. I define strategy as, \u201cA set of choices that define the nature and direction of an organization,\u201d a definition which some find helpful.<\/p>\n

And now the pain! The notion that it will only take one day to produce the clear thinking required to understand what\u2019s truly going to make a difference and then agree what new oceans should be travelled, is a concern. However functional a leadership group may appear, a strategic thinking \u2018journey\u2019 is different. The team will likely have to make sense of ambiguity, changing relationships and personal agendas before they are in a position to bring their considerable cognitive resources to bear on difficult strategic questions.<\/p>\n

Divergent and convergent strategic thinking needs to be structured and effortful and engage the analytical \u201cSystem 2\u201d mind to do it justice; this takes time. The conversations and conclusions that are at the heart of strategic decision making must allow for periods reflection and consideration before the final strategic \u2018egg\u2019 is laid. You don\u2019t want to replace no strategy with bad strategy; ask Kodak and more recently in the UK with HMV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Author and strategist Roger Martin published an article on the HBR Blog Network. In \u201cDon’t Let Strategy Become Planning,\u201d Mr. Martin explains howmany people he\u2019s worked with don\u2019t understand the difference between strategy, strategic planning and budgeting and that \u201cstrategy is a singular thing; there is one strategy for a given business\u201d. He then goes […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[123],"class_list":["post-24028","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nStrategic Thinking is a Journey - HBR Blog response - Kepner-Tregoe<\/title>\n<meta name=\"description\" content=\"Divergent and convergent strategic thinking needs to be structured and effortful and engage the analytical \u201cSystem 2\u201d mind to do it justice; this takes time.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Thinking is a Journey - HBR Blog response\" \/>\n<meta property=\"og:description\" content=\"Divergent and convergent strategic thinking needs to be structured and effortful and engage the analytical \u201cSystem 2\u201d mind to do it justice; this takes time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.kepner-tregoe.com\/fr\/blogs\/strategic-thinking-is-a-journey-hbr-blog-response\/\" \/>\n<meta property=\"og:site_name\" content=\"Kepner-Tregoe\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-02T14:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T14:38:10+00:00\" \/>\n<meta name=\"author\" content=\"Sam Bodley-Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnus S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/blogs\\\/strategic-thinking-is-a-journey-hbr-blog-response\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/blogs\\\/strategic-thinking-is-a-journey-hbr-blog-response\\\/\"},\"author\":{\"name\":\"Magnus S\",\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/#\\\/schema\\\/person\\\/1a1186f578c65c1684853105d071ac06\"},\"headline\":\"Strategic Thinking is a Journey – HBR Blog response\",\"datePublished\":\"2015-04-02T14:06:00+00:00\",\"dateModified\":\"2025-07-10T14:38:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/blogs\\\/strategic-thinking-is-a-journey-hbr-blog-response\\\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/#organization\"},\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/blogs\\\/strategic-thinking-is-a-journey-hbr-blog-response\\\/\",\"url\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/blogs\\\/strategic-thinking-is-a-journey-hbr-blog-response\\\/\",\"name\":\"Strategic Thinking is a Journey - HBR Blog response - Kepner-Tregoe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.kepner-tregoe.com\\\/fr\\\/#website\"},\"datePublished\":\"2015-04-02T14:06:00+00:00\",\"dateModified\":\"2025-07-10T14:38:10+00:00\",\"description\":\"Divergent and convergent strategic thinking needs to be structured and effortful and engage the analytical \u201cSystem 2\u201d mind to do it justice; 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